What are the best Shopify apps for Black Friday and Cyber Monday?

By the Shopstack team · Updated November 10, 2026

Who this list is for

This list is for Shopify merchants who are getting ready for Black Friday and Cyber Monday (BFCM). In 2026, Black Friday is Friday, November 27, and Cyber Monday is Monday, November 30. We update this page every year before the season starts.

We picked one or two apps for each job a BFCM sale needs. Every price and free plan below comes from the app's Shopify App Store listing, checked on November 9, 2026. Prices are per month, in US dollars, and can change.

Shopstack makes Discount Genie, one of the apps on this list. We list it only for the discount jobs it does, and we name other apps for every job.

What Shopify does for free

You don't need an app for a simple sitewide sale. Shopify's own discounts can run a percentage or fixed amount off, a Buy X Get Y deal, or free shipping, on dates you choose (Shopify's discount help, checked November 9, 2026). These are the desktop steps for a sitewide Black Friday discount.

From your Shopify admin, go to Discounts, click Create discount, and in the Select discount type menu click Amount off orders.
Under Method, choose Automatic discount and enter a title, for example Black Friday 20% off.
In the Value section, select Percentage and enter 20.
Set Eligibility and the Combinations you allow, so the sale stacks only with the discounts you want.
Under Active dates, set a start date of November 27 and an end date of November 30 with an end time of 11:59 PM, so Cyber Monday is covered.
Click Save, then place a test order before the sale starts.

Shopify can

Accept up to 5 product or order discount codes and 1 shipping discount code on the same order. Source: help.shopify.com
Add a discount to a rollout to schedule when it is activated or deactivated. Source: help.shopify.com
Place test orders with the test payment gateway or Shopify Payments' test mode, without being charged. Source: help.shopify.com

Shopify can’t

Have more than 25 active automatic discounts. Discounts created by apps count toward the 25. Source: help.shopify.com
Combine product + order or order + order discounts on every store. Those combinations are only for eligible stores. Source: help.shopify.com

Shopify's discount types have no spend-more-save-more tiers and no dollar cap on a percentage discount. For those, and for bundles, timers and email, you need an app.

Discounts and promo codes: Discount Genie

Discount Genie (by Shopstack, the team behind this guide) is a discount app for stores whose BFCM sale is more than one flat percentage. It does these BFCM jobs:

Spend more, save more: tiers such as $10 off $100 and $25 off $200. See tiered and volume discounts.
Volume breaks: buy 2, save 10%; buy 3, save 15%. See quantity breaks.
BOGO and Buy X Get Y deals. See BOGO on Shopify.
A cap on a percentage discount, for example 20% off up to $100. See discount caps.
Bulk unique codes for influencers and email, sent to Klaviyo. See bulk discount codes.
Start and end dates on each discount, and theme blocks that show your offers with badges, banners, volume tables and a countdown timer. See show discounts on your store.

The basic free plan covers up to 3 basic discounts and promo code rejection rules. Paid plans add all 11 discount types, the bulk code generator and the Klaviyo integration. New stores pay $0.99/mo for the first 3 months on any monthly paid plan, then from $29.99 a month on the Core plan.

Discount Genie has no bundle builder, no free shipping bar and no email sending of its own. Use the apps below for those jobs.

Free gifts, BOGO and bundles

BOGOS is a free gift and BOGO app. It adds Buy X Get Y deals, free gifts with purchase, bundles, volume discounts and a progress bar. The free plan covers 30 free orders by BOGOS for the lifetime of the store. The Basic plan is $29.99 a month for 300 monthly orders, then $0.05 per extra order, and it is only for Shopify Basic stores (App Store listing).

Kaching Bundles shows quantity breaks, volume discounts and bundle offers on product pages, with built-in A/B testing. It is free only for development stores. The Starter plan is $14.99 a month for up to $1,000 of additional revenue (App Store listing).

Easy Bundles by Skai Lama builds mix-and-match, fixed and volume bundles, and build-a-box bundles. The free plan covers up to $500 in bundle sales a month. The Essential plan is $29 a month for up to $3,000 in bundle sales. Both plans are "not applicable for Shopify Plus and Advanced plans" (App Store listing).

Countdown timers and urgency

Essential Countdown Timer Bar by Essential Apps adds countdown timers to the top bar and to product pages. The free plan covers up to 1,000 timer views a month. The Starter plan is $6.99 a month for up to 10,000 views and adds scheduled and recurring timers. Cart and email timers start on the Essential plan at $9.99 a month (App Store listing).

Discount Genie's countdown timer block shows on product pages and can hide itself when time runs out.

Free shipping bar

Free Shipping Bar by Hextom shows a message such as "Spend $20 more for free shipping" that updates as shoppers add items. The Basic plan is free. The Premium plan is $9.99 a month and adds unlimited active bars, geo targeting with Shopify Markets and auto scheduling (App Store listing).

The bar only shows the message. The free shipping itself is a Shopify shipping discount or a free shipping rate you set up.

Email and SMS

Most BFCM sales come from people who already know your store, so email and SMS do a lot of the work.

Klaviyo sends email, SMS and WhatsApp campaigns and automated flows. The free plan covers up to 250 active profiles and 500 emails a month. The SMS plan is $15 a month for up to 1,250 SMS and MMS credits. Klaviyo may bill some charges separately from your Shopify invoice (App Store listing).

Omnisend sends email, SMS and web push, and collects emails with popups and signup forms. The free plan covers emails to up to 250 people and 500 emails a month. The Standard plan starts at $16 a month for up to 500 contacts and rises as your list grows (App Store listing).

Discount Genie's paid plans send unique discount codes into Klaviyo flows, so each subscriber gets a code that works once. See send codes to Klaviyo.

Upsells and reviews

Upsell.com (formerly ReConvert) adds upsell and cross-sell offers on the product page, cart and thank you page, and one-click post-purchase upsells. Its checkout upsells need Shopify Plus. The free plan covers up to 50 orders or $50 of upsell revenue. Paid plans start at $9.99 a month for 51 to 100 orders (App Store listing).

Judge.me collects product reviews with photos and videos, and shows star ratings on your store. The Forever Free plan covers unlimited reviews. The Awesome plan is $15 a month and adds integrations such as Klaviyo, and coupons (App Store listing).

All the apps side by side

Prices are from each Shopify App Store listing, checked November 9, 2026, per month in US dollars.

App	BFCM job	Free plan	Cheapest paid plan
Discount Genie	Tiers, volume breaks, BOGO, caps, bulk codes	Basic free plan (up to 3 basic discounts)	$0.99/mo for the first 3 months, then $29.99
BOGOS	Free gifts, BOGO, bundles	30 orders, lifetime	$29.99
Kaching Bundles	Quantity breaks, bundles	Development stores only	$14.99
Easy Bundles	Mix-and-match and build-a-box bundles	Up to $500 bundle sales a month	$29
Essential Countdown Timer Bar	Countdown timers	Up to 1,000 views a month	$6.99
Free Shipping Bar (Hextom)	Free shipping progress bar	Yes (Basic)	$9.99
Klaviyo	Email and SMS	Up to 250 profiles, 500 emails a month	$15 (SMS)
Omnisend	Email, SMS and popups	Up to 250 people, 500 emails a month	From $16
Upsell.com	Upsells and post-purchase offers	Up to 50 orders or $50 upsell revenue	$9.99
Judge.me	Reviews	Unlimited reviews	$15

BFCM timeline

Use these dates for 2026. For the full discount checklist, see the Black Friday discount checklist.

By November 13: install your apps and count your active automatic discounts. Shopify allows 25, and app discounts count toward the 25.
By November 20: build each offer, set its start and end dates, and check its Combinations settings.
By November 20: load your email and SMS campaigns, and your unique codes if you send them.
November 23 to 25: place a test order with your exact products, codes and discounts.
November 27 to 30: watch orders and fix anything that doesn't apply.
After November 30: turn off sale discounts and timers, or let their end dates do it.

FAQ

What are the best Shopify apps for Black Friday?

Pick one app per job: a discount app such as Discount Genie for tiers, BOGO and codes, BOGOS or Easy Bundles for gifts and bundles, a countdown timer, a free shipping bar, Klaviyo or Omnisend for email and SMS, and Judge.me for reviews. Most of them have a free plan.

What is the best discount app for Black Friday on Shopify?

For tiers, volume breaks, BOGO, capped percentages and bulk codes in one app, Discount Genie fits. For free gifts and BOGO with lots of widgets, BOGOS fits. For product-page quantity breaks, Kaching Bundles fits. Compare more apps in best Shopify discount apps.

Do I need an app for a Black Friday sale on Shopify?

Not for a simple sale. Shopify's own discounts can run a percentage or fixed amount off, Buy X Get Y, or free shipping on set dates. You need an app for spend-more-save-more tiers, a dollar cap on a percentage, bundles, timers or email.

When should I install Black Friday apps?

Install them by mid-November. That leaves a week to build offers and set dates, and a few days to place test orders before Black Friday on November 27, 2026.