Discounts by customer tag on Shopify

What Shopify does on its own

Shopify decides who gets a discount in each discount's Eligibility section. Tags are not one of the options, but a customer segment can be built on a tag. Each item below links the Shopify page it comes from (checked 2026-10-23).

Set up a tag discount with a segment

This works for a VIP tag, a wholesale tag, or any other tag you already use. It needs no app.

1. Create a customer segment with the query customer_tags CONTAINS 'VIP'. Save it, for example as VIP customers.
2. Create the discount: a code or an automatic discount.
3. In Eligibility, choose Customer segments and pick VIP customers.
4. Save. Shopify gives the discount to customers in that segment when it identifies them at checkout by email address or phone number.

For several VIP levels, make one segment and one discount per level, for example VIP1 at 10% and VIP2 at 20%. An automatic discount takes at most 5 segments; a code takes up to 100 (Shopify Help Center).

Wholesale pricing without Shopify Plus

Shopify B2B is no longer limited to Plus. It runs on the Basic, Grow, Advanced, and Plus plans, but not on Starter or Retail.

• Basic, Grow, Advanced: companies, quantity rules, quantity price breaks, net terms, and 3 B2B catalogs across all B2B markets. These plans need the new Shopify Markets.
• Plus only: unlimited catalogs, catalogs assigned directly to a company or company location, and deposits.
• Discounts on top: automatic discounts and codes apply as extra discounts on top of catalog prices. To make a discount B2B only, choose a B2B market under Eligibility, Markets.

B2B works by company, not by tag. If your wholesale buyers are tagged customers rather than companies, use a tag segment or Discount Genie's tag condition instead.

Tag discounts with Discount Genie

Discount Genie checks the shopper's tags inside its Shopify discount Function at checkout, so you don't need a segment for each tag. Customer conditions are on the paid Core, Growth, Pro and Scale plans, not on Free. See customer eligibility in the docs.

• Four match modes. Includes all, includes any, excludes all, or excludes any of your tags. Example: excludes any: wholesale gives the discount to everyone except wholesale customers.
• Mix with email conditions. Add exact emails or email domains next to tags, and match all conditions or any of them.
• Most discount types. Tag conditions work in product, order, tiered, Standard and Advanced volume, shipping and BOGO discounts, and in discount groups and rejection rules. In a rejection rule, customer conditions can require a logged-in shopper: tick Require users to be logged-in, and guest checkouts are never rejected by that rule.
• Segments too. You can also pick Shopify segments or specific customers; Discount Genie sets them as Shopify's own eligibility on the discount.
• Login is a checkbox. Tick Require users to be logged-in to give the discount only to logged-in customers. It is off by default on new discounts, and with it off an exclude rule such as excludes any: wholesale also matches guest shoppers.

Tiered VIP levels: if a Gold customer also carries the Silver tag, both tag discounts can match. Give the Silver discount two conditions, includes any: Silver and excludes any: Gold, matched all, so each customer gets one level.

Related

• Combine (stack) discounts on Shopify
• Tiered and volume discounts on Shopify
• Black Friday discount checklist
• Limit and block discount codes on Shopify
• Best Shopify discount apps (2026)
• Discount types and customer eligibility (Discount Genie docs)
• Volume discounts (Discount Genie docs)