Guides Plan
What are the best Shopify apps for Valentine's Day 2027?
Who this list is for
This list is for Shopify merchants who sell gifts, jewelry, flowers, chocolate, beauty or clothing and want a Valentine's Day offer that brings in more than one flat percentage off. Valentine's Day 2027 falls on Sunday, February 14. We update this page every year before the season starts.
We picked one app for each Valentine's Day job: discounts, free gifts, bundles and gift sets, countdown timers, gift wrap and gift notes, and email and SMS. Every rival rating, price and free plan below comes from the app's Shopify App Store listing, checked on November 12, 2026. Prices are per month, in US dollars, and can change.
Shopstack makes Discount Genie, one of the apps on this list. It is listed first, and every other app is described from its own listing.
What Shopify does for free
Shopify's own discounts can run a simple Valentine's code: a percentage or fixed amount off, a Buy X Get Y deal, or free shipping, each with a start date and an end date (Shopify's discount help, checked November 12, 2026). These are the desktop steps for a code that runs for the two weeks before Valentine's Day.
- From your Shopify admin, go to Discounts, click Create discount, and in the Select discount type menu click Amount off orders.
- Under Method, select Discount code and enter a name, for example LOVE15.
- In the Value section, select Percentage and enter 15.
- In the Maximum discount uses section, check Limit to one per customer.
- In the Active dates section, pick February 1 as the start date, click Set end date, and pick February 14.
- Click Save.
Shopify can
- Start and end a discount at midnight in the time zone set in your Shopify admin. Source: help.shopify.com
- Limit a discount code to one use per customer, by email address or phone number. Source: help.shopify.com
- Run a Buy X Get Y discount with a minimum purchase amount. Source: help.shopify.com
- Accept up to 5 product or order discount codes and 1 shipping discount code on the same order. Source: help.shopify.com
Shopify can’t
- Run tiered discounts with its own discount types. Shopify points stores that need tiered discounts to apps. Source: help.shopify.com
- Add a free item to the cart for the customer. In a Buy X Get Y discount, the "get" item is never added automatically. Source: help.shopify.com
- Have more than 25 active automatic discounts. Discounts created by apps count toward the 25. Source: help.shopify.com
You need an app when your Valentine's offer has tiers, a unique code per subscriber or influencer, a timer, gift wrap, or a gift that lands in the cart.
Discount Genie: BOGO, tiers and codes
Discount Genie (by Shopstack, the team behind this guide) has 5.0 from 50+ reviews on the Shopify App Store. It is a discount app for stores whose Valentine's offer is more than one flat percentage. Install Discount Genie from the Shopify App Store.
- BOGO for couples: buy one, get one half off, for example two candles, two shirts or two boxes of chocolate. A classic BOGO is on every plan, the basic free plan included. See BOGO discounts on Shopify.
- Spend more, save more: one discount with tiers, for example $10 off $75 and $25 off $150, so a shopper adds a second gift to reach the next tier. A standard tiered discount is on every plan, the basic free plan included. See tiered and volume discounts.
- Unique codes for email and influencer drops: the bulk code generator makes a unique code for each subscriber or influencer and sends codes through your Klaviyo flows. It is on the paid plans, from Core up. See bulk discount codes.
- A countdown timer to the end of your sale, on every plan, the basic free plan included. It is one of the theme blocks that also show badges and banners, and it can hide itself when time runs out. See show discounts on your store.
- Code rules during the sale: promo code rejection rules can block every typed code while your automatic Valentine's sale runs. See limit and block discount codes.
Plans. The basic free plan covers up to 3 basic discounts and promo code rejection rules. Payment method discounts, for example 5% off when a shopper pays by bank transfer, and store pickup discounts, for example for last-minute shoppers who collect on February 13, are on every plan, the basic free plan included. Paid plans add all 11 discount types, the bulk code generator and the Klaviyo integration. New stores pay $0.99/mo for the first 3 months on any monthly paid plan. After that, the plan follows your Shopify plan: Core $29.99, Growth $59.99, Pro $79.99, or Scale $99.99 for Shopify Plus stores, per month. For stores that install now, gift with purchase is only on the Scale plan, for Shopify Plus stores.
Discount Genie has no bundle builder, no gift wrap or gift notes, and no email sending of its own. Use the apps below for those jobs.
BOGOS: free gifts with a Valentine's order
BOGOS runs BOGO, Buy X Get Y and free gift with purchase offers. It can add the gift to the cart automatically or show a free gift popup, and it adds bundles, volume discounts and a progress bar. It is rated 5.0 from 4,679 reviews. The free plan covers 30 free orders by BOGOS for the lifetime of the store. The Basic plan is $29.99 a month for 300 monthly orders, then $0.05 per extra order, and it is only for Shopify Basic stores, per its Shopify App Store listing, checked November 12, 2026.
Kaching Bundles: gift sets and quantity breaks
Kaching Bundles shows quantity breaks, volume discounts and bundle offers on product pages, with built-in A/B testing, so you can sell a "his and hers" set or a 3-pack. It is rated 5.0 from 6,700 reviews. It is free only for development stores. The Starter plan is $14.99 a month for up to $1,000 of additional revenue, per its Shopify App Store listing, checked November 12, 2026.
Essential Countdown Timer Bar: a countdown to February 14
Essential Countdown Timer Bar by Essential Apps adds countdown timers to the top bar, product pages and landing pages, so shoppers see when your Valentine's sale or shipping cutoff ends. It is rated 5.0 from 1,737 reviews. The free plan covers up to 1,000 timer views a month. The Starter plan is $6.99 a month for up to 10,000 views and adds scheduled and recurring timers. Cart and email timers start on the Essential plan at $9.99 a month, per its Shopify App Store listing, checked November 12, 2026.
Giftship: gift wrap, gift notes and delivery dates
Giftship adds gift notes, gift wrap, date pickers and upsells to product pages, the cart and the drawer cart, and to checkout on Shopify Plus. It can ship one order to several recipients and sends digital gift messages by email or SMS. It is rated 4.8 from 274 reviews. It has no free plan; it has a 7-day free trial. The Micro plan is $29.99 a month, then $0.10 per order above 200, for stores on the Shopify Basic plan, per its Shopify App Store listing, checked November 12, 2026.
Klaviyo: Valentine's email and SMS
Klaviyo sends email, SMS and WhatsApp campaigns and automated flows, which is where Discount Genie's unique codes go. It is rated 4.7 from 3,439 reviews. The free plan covers up to 250 active profiles and 500 emails a month. The SMS plan is $15 a month for up to 1,250 SMS and MMS credits, per its Shopify App Store listing, checked November 12, 2026.
All the apps side by side
Ratings and prices are from each Shopify App Store listing, checked November 12, 2026, per month in US dollars.
| App | Valentine's Day job | Rating | Free plan | Cheapest paid plan |
|---|---|---|---|---|
| Discount Genie | BOGO, tiers, unique codes, code rules | 5.0 from 50+ reviews | Basic free plan (up to 3 basic discounts) | $0.99/mo for the first 3 months, then $29.99 |
| BOGOS | Free gifts and BOGO | 5.0 from 4,679 | 30 orders, lifetime | $29.99 |
| Kaching Bundles | Gift sets and quantity breaks | 5.0 from 6,700 | Development stores only | $14.99 |
| Essential Countdown Timer Bar | Countdown timers | 5.0 from 1,737 | Up to 1,000 views a month | $6.99 |
| Giftship | Gift wrap, gift notes, delivery dates | 4.8 from 274 | No (7-day free trial) | $29.99 |
| Klaviyo | Email and SMS | 4.7 from 3,439 | Up to 250 profiles, 500 emails a month | $15 (SMS) |
Valentine's Day sale ideas
These offers work on Shopify with the apps above. Pick one or two, not all of them.
- Buy one, get one half off on gifts that come in pairs. Use a BOGO discount in Discount Genie.
- Spend more, save more: $10 off $75 and $25 off $150, so a shopper adds a card, candle or second gift. Use a tiered discount in Discount Genie.
- A unique code for each subscriber or influencer, so you can see whose code a shopper used. Use the bulk code generator in Discount Genie and send the codes with Klaviyo.
- A free gift over a set amount, for example a free gift card holder over $60. Use BOGOS, or Discount Genie's gift with purchase if your store is on Shopify Plus and the Scale plan.
- Free gift wrap and a gift note, shown on the product page. Use Giftship.
- A countdown to your last shipping day, so shoppers order in time. Use the countdown timer block in Discount Genie or Essential Countdown Timer Bar.
Valentine's Day timeline
Use these dates for 2027. Every discount starts and ends at midnight in your store's time zone.
- By January 15: install your apps, build each offer, set its start and end dates, and check its Combinations settings. Count your active automatic discounts: Shopify allows 25, and app discounts count toward the 25.
- January 25 to 31: send an early email to your list with each subscriber's unique code.
- February 1 to 14: your Valentine's offer runs. Show the countdown to your last shipping day, then point last-minute shoppers to store pickup.
- February 15: check that every Valentine's discount has ended.
FAQ
What is the best Shopify app for Valentine's Day discounts?
Discount Genie runs the discounts Shopify can't: spend-more-save-more tiers, a unique code for each email subscriber or influencer, and a countdown timer block. A classic BOGO and a standard tiered discount are on its basic free plan, and new stores pay $0.99/mo for the first 3 months on any monthly paid plan.
Do I need an app for a Valentine's Day discount on Shopify?
Not for a simple code. Shopify's own discounts can run a percentage off, a fixed amount off, a Buy X Get Y deal or free shipping with a start and end date. You need an app for tiers, a gift that adds itself to the cart, a unique code per subscriber, gift wrap, or a countdown timer.
What are good Valentine's Day sale ideas for a Shopify store?
Buy one, get one half off on gifts that come in pairs, spend-more-save-more tiers such as $10 off $75 and $25 off $150, a unique code for each subscriber or influencer, free gift wrap, and a countdown to your last shipping day.
How do I give each influencer their own Valentine's code?
Use Discount Genie's bulk code generator, on the paid plans from Core up. It makes many unique codes for one discount, so each influencer or subscriber gets their own code and you can see whose code a shopper used.
Can I add a free gift to Valentine's orders automatically?
Not with Shopify alone: in a Buy X Get Y discount, the free item is never added to the cart for the shopper. BOGOS can add the gift to the cart. In Discount Genie, gift with purchase is only on the Scale plan for Shopify Plus stores that install now.