Guides Plan
Which Shopify app gives wholesale and B2B discounts without Shopify Plus?
Who this guide is for
This guide is for Shopify merchants who sell to wholesale buyers and retail shoppers and are not on Shopify Plus. Examples: 30% off for every customer tagged wholesale, a price break at 50 units for buyers at @acme-supply.com, or a retail sale that wholesale buyers don't get on top of their price.
We compared 6 apps. Every competitor fact comes from the app's Shopify App Store listing, checked on November 12, 2026. Prices are per month, in US dollars, and can change. For the click-by-click setup of Shopify B2B without Plus, see B2B and wholesale discounts without Shopify Plus.
Shopstack makes Discount Genie, one of the apps on this list. It is listed first, and every app is described from its own listing.
What Shopify does on its own
You don't need Shopify Plus for wholesale. Shopify B2B runs on the Basic, Grow and Advanced plans too. Each item below links the Shopify page it comes from (checked November 12, 2026).
Shopify can
- Sell B2B on the Basic, Grow, Advanced and Shopify Plus plans. Source: help.shopify.com
- Include B2B features at no extra cost on those plans. Source: help.shopify.com
- Give wholesale prices through catalogs, with up to 3 active catalog assignments across active B2B markets on Basic, Grow and Advanced. Source: help.shopify.com
- Add up to 10 volume price breaks per product for B2B orders. Source: help.shopify.com
- Offer net terms and a quick order list on every plan that has B2B. Source: help.shopify.com
- Limit a discount code or automatic discount to B2B buyers by assigning a B2B market in its eligibility settings. Source: help.shopify.com
Shopify can’t
- Assign a catalog directly to one company or company location without Shopify Plus. Source: help.shopify.com
- Go past 3 active catalog assignments on Basic, Grow or Advanced. Source: help.shopify.com
- Run B2B on the Starter or Retail plans. Source: help.shopify.com
- Run B2B with legacy customer accounts. Source: help.shopify.com
- Pick customers by tag directly in a discount. A tag works only through a customer segment. Source: help.shopify.com
To give tagged wholesale buyers a discount without an app:
- From your Shopify admin, go to Customers and create a segment, for example customer_tags CONTAINS 'wholesale'.
- Go to Discounts, click Create discount, and pick Amount off products or Amount off orders.
- Under Method, select Discount code or Automatic discount, and set the value.
- In the Eligibility section, select Customer segments, pick your segment, and click Add.
- Save the discount.
Shopify B2B works by company, not by customer tag. You need an app once your wholesale buyers are tagged customers instead of companies, or once you need more than 3 catalog assignments, signup forms that approve buyers, or wholesale prices without setting up companies.
Which app fits your store
These apps split into two kinds: discount apps that price by customer, and wholesale apps that run a whole B2B store.
- A wholesale discount for tagged buyers or an email domain, on a free plan: Discount Genie, on its basic free plan.
- Wholesale price lists, signup forms and net terms in one app: BSS B2B Wholesale Pricing or Sami B2B Wholesale Pricing.
- A free plan with unlimited wholesale rules: Massy B2B Wholesale Pricing, free up to $3,000 a month of revenue from its rules.
- Reorders and Shopify Companies for a B2B sales team: SparkLayer B2B & Wholesale.
- A done-with-you wholesale setup: Wholesale Gorilla B2B Tools, from $34.95 a month.
Best for wholesale discounts without Plus on a free plan: Discount Genie
Discount Genie (by Shopstack, the team behind this guide) has 5.0 from 50+ reviews on the Shopify App Store. Install it from Discount Genie on the Shopify App Store. It is a Shopify discount app built on Shopify Functions. It gives wholesale buyers their own discounts, and it is not a full wholesale store app.
- Tagged wholesale buyers: add a Tags customer condition to an order, product, tiered or volume discount, for example 30% off for customers tagged wholesale. No segment needed.
- Email domains: give every buyer at acme-supply.com the same price with one email domain condition.
- Retail sales that skip wholesale: pick Excludes any tags wholesale, so wholesale buyers keep their price and don't get the sale on top.
- B2B volume price breaks: the B2B (Wholesalers) volume style sets price breaks per product, typed in or read from a Shopify metafield. It matches buyers by email or email domain, not by tag, and needs a paid plan.
- Logged-in only: tick Require users to be logged-in so guest checkouts never get the wholesale discount.
- What it doesn't do: wholesale price lists, signup forms that approve buyers, a quick order form, net terms or tax exemption. Use Shopify B2B or a wholesale app for those.
For the price break setup, see volume discounts (Discount Genie docs).
Tag, email and email domain conditions are on every plan, including the basic free plan (up to 3 basic discounts), where you can also create payment method and store pickup discounts. The paid plans are Core $29.99, Growth $59.99, Pro $79.99 and Scale $99.99 a month, with Scale for Shopify Plus stores. The plan offered depends on your Shopify plan, and Core is the plan for stores on Shopify Basic, so B2B volume price breaks don't need Plus. New stores pay $0.99/mo for the first 3 months on any monthly paid plan. Gift with purchase is for Shopify Plus stores on the Scale plan for stores that installed since July 15, 2026.
Best for a full wholesale store: BSS B2B Wholesale Pricing
BSS B2B Wholesale Pricing by BSS B2B Solutions sets custom pricing, volume discounts and "price lists by customer group", with B2B signup forms, approvals, net terms and tax control. It is rated 4.9 from 1,203 reviews, per its Shopify App Store listing, checked November 12, 2026.
The free plan allows 1 custom pricing rule and 1 registration form on live stores. Essential is $29 a month, with unlimited volume pricing, quantity break and custom pricing rules, and "Auto-tag wholesale customers on approval". Advanced is $49 a month and adds "Set customer-specific custom pricing", order limits, tax exemption and net terms. Platinum is $99 a month, per its Shopify App Store listing, checked November 12, 2026.
Best for wholesale and retail in one store: Sami B2B Wholesale Pricing
Sami B2B Wholesale Pricing by Samita sets "custom pricing by customer, product, variant, market, or quantity", with volume discounts, quantity breaks, registration forms and quick order forms. It is rated 4.9 from 1,001 reviews, per its Shopify App Store listing, checked November 12, 2026.
The free plan has "Basic wholesale pricing" and a "Limited volume discount rule". Silver is $24.90 a month, with unlimited wholesale and volume pricing rules and a quick order form. Gold is $49.90 a month and adds payment terms, tax-exempt customers and Shopify POS. Both list a lower BFCM price for the first 3 months, per its Shopify App Store listing, checked November 12, 2026.
Best for a free plan with unlimited rules: Massy B2B Wholesale Pricing
Massy B2B Wholesale Pricing by Massy sets "customer based pricing" for buyer groups, with B2B price lists, tiered pricing, volume discounts, registration forms and minimum order quantities. It is rated 5.0 from 226 reviews, per its Shopify App Store listing, checked November 12, 2026.
The free plan has unlimited active rules for custom pricing, volume discounts, registration forms and order limits, up to "$3,000/mo from Massy rules". Starter is $9 a month for up to $10,000 a month of revenue from its rules, with a 0.29% usage fee above that, and adds Net 15/30/60 payment terms. Standard is $49 and Advanced $129 a month, per its Shopify App Store listing, checked November 12, 2026.
Best for B2B reorders and sales teams: SparkLayer B2B & Wholesale
SparkLayer B2B & Wholesale by SparkLayer lets buyers order and reorder "at their own prices and terms" from a visual catalog or a quick order form. Its listing says it "Syncs Shopify Companies" and works "on every Shopify plan". It is rated 4.9 from 391 reviews, per its Shopify App Store listing, checked November 12, 2026.
The free Basic plan covers up to 3 price lists and up to 5 orders a month, with volume breaks and net payment terms. Starter is $49 a month for unlimited price lists and up to 50 orders a month. Growth is $149 and Pro $299 a month, per its Shopify App Store listing, checked November 12, 2026.
Best for a done-with-you setup: Wholesale Gorilla B2B Tools
Wholesale Gorilla B2B Tools by Wholesale Gorilla shows retail prices to shoppers and wholesale prices to approved buyers who log in, with price rules, a signup form, net terms and quantity breaks. Its listing says its team helps you onboard. It is rated 4.8 from 320 reviews, per its Shopify App Store listing, checked November 12, 2026.
It has no free plan. Lite is $34.95 a month for unlimited price rules and customer price groups. Advanced is $69.95 a month and adds a quick order form and net terms. Premium is $149.95 a month and adds volume discounts, each with a 21-day free trial, per its Shopify App Store listing, checked November 12, 2026.
Wholesale discount apps side by side
Prices and ratings are from each Shopify App Store listing, checked November 12, 2026, per month in US dollars.
| App | Rating | Free plan | Wholesale prices | Net terms | Lowest paid plan |
|---|---|---|---|---|---|
| Discount Genie | 5.0 from 50+ reviews | Basic free plan, 3 discounts, tag and email domain conditions | No, use Shopify B2B | No, use Shopify B2B | $29.99, Core (B2B volume price breaks) |
| BSS B2B Wholesale Pricing | 4.9 from 1,203 reviews | 1 custom pricing rule | Yes | $49, Advanced | $29, Essential |
| Sami B2B Wholesale Pricing | 4.9 from 1,001 reviews | Basic wholesale pricing | Yes | $49.90, Gold | $24.90, Silver |
| Massy B2B Wholesale Pricing | 5.0 from 226 reviews | Unlimited rules up to $3,000 a month from its rules | Yes | $9, Starter | $9, Starter |
| SparkLayer B2B & Wholesale | 4.9 from 391 reviews | 3 price lists, 5 orders a month | Yes | Free plan | $49, Starter |
| Wholesale Gorilla B2B Tools | 4.8 from 320 reviews | None | Yes | $69.95, Advanced | $34.95, Lite |
FAQ
Do I need Shopify Plus to give wholesale pricing?
No. Shopify B2B runs on the Basic, Grow, Advanced and Plus plans, with catalogs, net terms and volume price breaks. Without Plus you get up to 3 active catalog assignments and can't assign a catalog straight to one company. Discount Genie's tag and email domain discounts don't need Plus either.
What's the best app for wholesale pricing on Shopify?
It depends on what you need. For a discount for tagged wholesale buyers, Discount Genie does it on its basic free plan. For price lists, signup forms and net terms in one app, BSS, Sami, Massy, SparkLayer and Wholesale Gorilla all list them.
How do I give wholesale customers a discount by customer tag?
Tag your wholesale buyers, for example wholesale. In Discount Genie, add a Tags customer condition to the discount and tick Require users to be logged-in. In Shopify alone, build a segment such as customer_tags CONTAINS 'wholesale' and add it under the discount's eligibility. See the customer tag guide.
How do I stop wholesale customers from getting my retail sale?
In Discount Genie, set the sale's Tags condition to Excludes any tags wholesale, so tagged buyers keep their wholesale price and don't get the sale on top. With Shopify B2B, a discount for all customers, specific customers or segments applies to B2B buyers too by default.
Does Discount Genie have net terms or a wholesale order form?
No. Discount Genie is a discount app, so it doesn't make price lists, signup forms, quick order forms or net terms. Shopify B2B includes net terms and a quick order list on Basic, Grow and Advanced, and the wholesale apps above add the rest.